Paybox - 5%

As Art Director for PayBox’s “5% Off” campaign, I guided the creative process from pre-production to final delivery, shaping a unified campaign across digital, print, and video. PayBox, a leading Israeli digital wallet and payments app, is known for making peer-to-peer transfers, group payments, and shared expenses simple and secure. I oversaw the full creative workflow—developing visual concepts, managing production, and ensuring consistency across all touchpoints.

A man in a blue jacket looking through a telescope with text in Hebrew promoting PayBox's 5% cashback offer on credit card purchases.

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Paybox Young - Parents&Kids

As Art Director and Creative Manager for PayBox Young’s “Parents & Kids” campaign, I oversaw the project from start to finish, guiding every aspect of its execution. My responsibilities included wardrobe planning and coordination with the stylist, on-set direction during shoot days, post-production supervision, and the design of packshots and titles.